We are happy to start 2016 with some of our amazing installations done for This Way Out – below article highlights some of the innovation that went into the Buiten Street store which was opened in November last year. The store design was done by Plan-It Design and to view the original concepts you can click here>>
For some inspiration please visit our showroom at Northgate Island, Milnerton. Also feel free to bring some of your merchandise to test the available fixturing solutions.
We are proud and very excited to tell you about our latest Tubal C installation, which was supplied for new cycling lifestyle store ‘This Way Out‘ in Buiten Street, Cape Town CBD. This Way Out is the primary reseller for Rocky Mountain bicycles as well as several ranges of high end cycling accessories and apparel such as Helly Hansen gear.
The client required a highly flexible merchandising solution that could display his bicycles in such a way that it wouldn’t look like every other bicycle shop. We sat around the drawing board and came up with a series of customised bike display components that we built especially for This Way Out. Specifically, we developed a pair of two hooks, both of which are designed to fit onto a standard Tubal C Display Bar. One hook connects under the bike’s seat, the other hook supports the bike around the stem, just below the handlebars. The end result of this arrangement is that the bike appears to be ‘floating’ in front of the Tubal C. It’s pretty spectacular.
Added to the above new components, we also designed a special fitting to display handlebars. Similar to the bike carrying components, these hooks make the handlebars appear to be floating against the Tubal C.
The use of Tubal C has enabled the client to build a store that is unique, highly flexible in its merchandising approach, and which displays many of the merchandise items in a way that has never been seen before in another bicycle shop.
The client is extremely happy with the overall look as well as with the performance of the system, and further stores utilising Tubal C are already planned.
For complete article and some images click here>>
